1. The biggest surprise for me in the reading was early on in the chapter, when the author explains emotional bias. I had never really thought about the idea that the creator of a product or service may be more inclined to think its great, when in reality, it might not be. I think it is natural for us, as humans, to think our work is the best; however, we must find neutral and objective opinions in order to actually put a product/service out on the market that will sell and be successful.
2. One part of the reading which I found slightly confusing was the part where adjusted tangible book value is illustrated. I felt that the author, in the example, did not explain where those numbers for each part of the table are from. Also, I knew that a number in parentheses means that number is being subtracted (i.e. "(50,000)") however, for those who did not know that, the author does not explain its meaning either.
3. If I could ask the author two questions I would ask him (1) "Are there any industries in which the price/earnings ratio is not an accurate representation of the publicly held corporation's value?" and (2) "At what point does a business need to hire help to manage their finances? Is it once they reach X units sold, once they have X employees, etc. ?"
4. In the Chapter 14 reading, there was nothing in particular that I thought the author was wrong about.
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