1. The biggest surprise for me in the Chapter 10 reading was learning how much value customers bring to creating the perfect marketing plan. According to the reading, research has show that customer-centric marketing philosophies tend to show the most success for businesses and entrepreneurs. A customer driven ideology is best long-run solution.
2. One part of the reading which I found confusing was the part where the author describes all the ways prices impacts customers, aside from the actual buying factor. The author does not seem to illustrate examples of this.
3. If I could ask the author two questions I would ask (1) "Which pricing model in the social media age do you find to be most effective in your experience, and why?" and (2) "How often do you recommend the average entrepreneur to conduct sales analysis in the average industry? What percent of your time would you say is spent doing such activities?"
4. One part of the reading where I disagree with the author is the part where he states that "the best way to integrate the application into the daily life of the user is to offer incentives, prizes, or discounts to the user of the application." I disagree with him here because I believe that the best way to make any product part of ones daily life is to make it as efficient and effective as possible. There are applications that offer great incentives, prizes, discounts, ect. and are very unpopular.
No comments:
Post a Comment