1. The biggest surprise for me in the reading was learning how many businesses have given up on basic research and developed new strategies. "Basic research" is now seen as outdated by many in the field, and not as many firms now have research and development labs for study.
2. One part of the article which I found to be confusing was how the author states that long-term investments in research are not for everyone, but then later implies that it is the best strategy for businesses. However, if it is often the best strategy, why would it not be fit for at least a majority of businesses?
3. If I could ask the author two questions I would ask him (1)"Does the financial status and awareness among the public of a business greatly impact when is a good time to start the development of an innovation strategy?" and (2) "Do you think innovation helps attract short-term customers or long-term customers?"
4. I disagree with the author when he says that "only senior leaders can orchestrate such a complex system" regarding an innovation strategy. I do not believe that is true. In many businesses ordinary employees, who are not at the senior level, develop great innovation plans that are carried up to their superiors as a suggestion. The senior leaders then implement such strategies into their business model. Perhaps MOST OFTEN senior leaders orchestrate the strategies, but they are definitely not the ONLY ones who may do so.
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