Week 7 Reading Reflection

1. Th biggest surprise for me in the reading was learning how traditional demographics like as age, sex, education, and income are no longer the basis for marketing strategies. Now, marketers turn more to nontraditional demographics such as values, tastes, and preferences for this research and for strategies. This type of demographic (nontraditional) is more likely to influence a consumer than traditional ones.
2. One part of the reading that was confusing in my opinion was the part where the authors (David Yankelovich and David Meer) explained the different segmentations for different for different purposes. The diagram shown does not clearly illustrate what I feel they are trying to convey. The following information also does not go into enough detail regarding the matter.
3. If I could ask the authors two questions I would ask them (1) "What studies have you conducted that prove that nontraditional demographics are more effective than traditional demographics when building a marketing strategy?" and (2) "Which characteristics of consumers change most directly when their values and environment change?"
4.There was nothing in particular I think the author was wrong about in this article.