1. The biggest surprise for me in the reading is learning how closely entrepreneurship ties with trends in our world today. Entreprenuers must be aware of industry and market changes, demographic changes, perceptual changes, etc.
2. One part of the reading that was confusing for me was the types of innovation. Some seem similar and it can be confusing to identify products that have characteristics from multiple types of innovation.
3. If I could ask the author two questions I would ask him to (1) give an example of a product that falls into more than one category of types of innovation and (2) is to explain "muddling mind-sets" better.
4. Something I thought the author was wrong about is that "innovation is planned" is a myth. I think most innovation takes much planning and details in order to be successful.
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